Andrea Facini Full Resume

ExperiencE

PRESIDENT, GO-TO-MARKET
WEBPT, INC.
SEPTEMBER 2023 – CURRENT | Dallas, TX

Responsible for overseeing the Go-To-Market teams (Sales, RevOps, Marketing and Product Marketing).

CHIEF PRODUCT, MARKETING & GROWTH OFFICER
WEBPT, INC.
SEPTEMBER 2022 – 2023 | Dallas, TX

Responsible for overseeing the organization’s full range of product operations including product/s P&L, strategy, innovation, brand, go to market, product marketing and demand generation.

PRESIDENT
ACTIVE Network, LLC
April 2019 – AUGUST 2022 | Dallas, TX

After rejoining as Chief Product, Marketing and Digital Officer, and head of R&D and Inside Sales, I moved to the President role to navigate the business through the challenges of a Global Pandemic. Key accomplishments:

  • Kept the financial margins set pre-pandemic by optimizing operational costs, offsetting over 70% of the revenue decline.

  • Invigorated transaction revenue by forging key strategic partnerships, and quickly adapting our products to a remote audience.

  • Updated our corporate strategy to focus on the most viable and growing segments of the market, resulting in both revenue growth and margin expansion.

  • Focused on sales and marketing process improvements leading to doubling the average quota per rep, setting all-time record.


BOARD MEMBER
DALLAS REGIONAL CHAMBER
JANUARY 2021 – JANUARY 2022 | Dallas, TX

 

BUSINESS PROCESS CONSULTANT
February 2018 – JULY 2019 | Dallas, TX

Supported Private Equity owned companies (Social Solutions, Agdata) on leadership, planning, go-to-market and operations.

 

Chief Product Officer, HEAD OF QA AND FRONT-END ENGINEERING
ACTIVE Network, LLC
October 2011 – JANUARY 2018 | Dallas, TX

Starting as SVP, Global Product & Innovation, I moved onto Active Network’s first Chief Product Officer (CPO) role, overseeing the Company’s Product Management, User Experience Research and Design, SEO, Business Analysis, Front End Engineering and QA, Product Media Services and Innovation teams. Key accomplishments:

  • Built a two-sided global marketplace for activities and events, connecting participants and activity organizers, and reaching 25% of US households and over 47,000 organizations.

  • Expanded ACTIVE’s marketplace to include 200,000 activities, 102 million registrations and over $3.4 billion of transactions processed. Notably, 50% of interactions happening through a mobile device.

  • Launched and commercialized the company first cloud-based data intelligence suite of products, and the industry first predictive and prescriptive analytics.

  • Built an attractive and scalable business model with ~90% annual recurring revenue, growing revenue 40% and expanding EBITDA margins from 1% to over 24%.

Through rigor and market focused decisions, the product teams led ACTIVE Network through two successful transactions: first, in 2013 we took the company private with a successful sale to Vista Equity Partners. Subsequently in late 2017, as the result of further operational synergies and transformations, the company was sold to Global Payments, Inc. (NYSE: GPN).

 

VP, Global User Experience & Content
Monster Worldwide, Inc.
February 2010 – September 2011 | Cambridge, MA

As the Head of User Experience & Content, I led Product Design, Information Architecture (IA), User Experience (UX), Content, CMS, Copywriting, SEO and UX Research.

Reporting directly to the Executive Vice President, Global CIO and Head of Product, I was charged with making Monster Worldwide family of sites best-in-class products for job seekers, recruiting customers and consumer advertisers. To deliver on this goal, I focused on 3 key themes: reach, revenue and team. Key accomplishments:

  • Extended Monster’s consumer reach with the release of innovative mobile and social products.

  • Maximized revenue growth by optimizing the conversion of seekers to applicants on 3 most critical revenue and lead-generating areas of the site: the homepage, job search and browse applications.

  • Restructured the team around key product lines and changed the methodology of architecting and designing products. I developed a business system that aligns all Monster products and brands onto a unique framework, and supports rapid launch and iteration, while improving product quality.

 

VP, Product Design & User Experience
Scripps Networks Interactive
May 2006 – February 2010 | New York CitY, NY

At Scripps Networks Interactive, I led the Product Design & User Experience teams. Working directly for the President of SN Digital, In nearly 4 years I led the transformation of very successful consumer brands into meaningful online digital experiences. Key accomplishments:

  • Created an organizational structure that would maximize the competitive advantage of the Company’s powerful portfolio of brands by creating a network of partners to derive benefit from, and integrating them into the company operating model.

  • Delivered a unifying platform that redefined how media assets come together, maximizing advertising revenue opportunities.

  • Enabled record breaking YoY revenue growth as a result of unprecedented growth in volume of traffic, users, and ad impressions.

 

Executive Creative Director
CNN.com
November 1999 – January 2006 | AtlantA, GA

From 1999 to 2006, I led the transformation of the journalist-centric TV organization into a multichannel, digitally focused news organization. Key accomplishments:

  • Part of the executive leadership team responsible for transforming a negative EBIDTA digital business into a category leading, profitable global news media outlet.

  • Grew CNN.com audience from 9M to 34M unique visitors per month, making it the #1 online news destination.

  • Drove several innovations in video, multimedia presentations and user generate content

OTHER ROLES

Product MANAGER & FE ENGINEER
Infoschool
January 1996 – January 1999 | Florence, Italy

Worked for an Internet Service Provider in a variety of roles while attending the University of Florence.
Key responsibilities included strategic consulting, creative direction, engineering and account management. My primary focus was leading the strategy and team on the redesign of web sites for our Italian clients.


PRODUCT LEAD, CONSULTANT
TENMARKS EDUCATION, LLC
NEWTON, MA

Consulted with Massachusetts based TenMarks Education to build a web-based learning environment that simplifies assignments, automates grading, and offers videos and interactive lessons.
TenMarks was successfully sold to Amazon, LLC on October 1, 2013.

 

PRODUCT LEAD, CONSULTANT
THX Ltd.
San Rafael, CA

Consulted with George Lucas’ THX Ltd. to re-launch their online business.
In order to meet the company’s aggressive timeline, I assembled a team of talented and experienced designers and engineers in NYC.
Leading this team, I articulated the key user experience, revenue drivers, customer value propositions and competitive differentiators of THX.com and brought focus on defining competitive pressures and market dynamics influencing THX.com redesign.
Ultimately, the team devised and executed product strategy, SEO, IA, brand identity/visual design, front-end engineering and CMS.

 

CREATIVE DIRECTOR, FOUNDER
The Vurb, Inc.
Atlanta, GA

Co-founded a user generated content and social media start-up company. Successively the company was dissolved and some of its assets utilized to create the #1 online product for aspiring designers: HGTV’s Rate my Space. In 2010, Rate My Space attracted 1 million monthly unique users consuming an impressive 26 pages each.

HONORS & AWARDS

CNN Digital Networks, Scripps Networks Interactive, Monster Worldwide and ACTIVE Network’s properties have received dozens of awards in recent years. Highlights include:

  • InformationWeek 500 Winner (RTP LivePass technology for ski resorts)

  • Appy Award: Healthcare & Fitness (Couch-to-5K)

  • HR Executive Top Product Award (BeKnown.com)

  • HR Executive and Information Week Innovation Leader Award (Monster.com)

  • Inman Innovator Awards (Media Site Category, Frontdoor.com)

  • Webby Awards: People’s Voice Winner in the Lifestyle category

  • Peabody Award: CNN’s Coverage of Hurricane Katrina and the Aftermath

  • National Press Foundation Award: Online Excellence in 2004

  • EPpy Award: Best Overall Network 2004 & Best Special Feature for “War in Iraq”

  • Headliner Award: “America Votes” and “Tsunami” special reports

  • Online Journalism Award: “Coverage of September 11” and “Colombia: War Without End”

  • Communication Arts Site of the Week: “America Remembers” special report

EDUCATION

B.A., Art History with a minor in Set Design - Summa Cum LaudE
University of Fine Arts & Communication, Florence, Italy

  • Studied user-centered disciplines that contribute to the fields of User Experience, Product and Design such as Anthropology, Pedagogy and Aesthetics

  • Summa Cum Laude, Honor thesis: “The Evolution of Communication and the Internet Age”

ADDITIONAL PROFESSIONAL EXPERIENCES

PAPPALECCO, LLC
BOARD MEMBER AND ACTIVE INVESTOR
SAN DIEGO, CA

Pappalecco is a leading restaurant chain operating in Southern California committed to offering glimpses of Italian taste, life, and tradition to America, in a spirit of openness and respect for different cultures, with the ultimate goal of reciprocal enrichment.

 

 

Contacts: faciom@gmail.com